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When $CDN/US Is Par, Why Do We Have to Pay Higher US $ on the Back of the Book?

It seems like a big scam, doesn’t it? The Canadian dollar has been on par on and off with the US dollar for some time now, and the difference in CDN versus US pricing on the retail shelves still remains several dollars higher in Canada, and the booksellers refuse to sell at the lower US [...]

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June 2nd, 2012 | Tags: , , , , , | Category: book marketing, book publishing, Debbie Elicksen | Comments are closed

Advertising Reality Check

I just received an email from a magazine to which I do receive its e-newsletter — and it does provide many great nuggets that I frequently share with my online peeps.

The purpose of this email was to solicit me to advertise in the print magazine. Here was the selling pitch:

Reasons you should advertise [...]

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April 2nd, 2012 | Tags: , , , , , , , , , , , , , | Category: advertising, book marketing, business marketing advice, Debbie Elicksen, Fundraising, Internet, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, media, online marketing tips, social media marketing plan, social network marketing, viral marketing | Comments are closed