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Advertising Reality Check

I just received an email from a magazine to which I do receive its e-newsletter — and it does provide many great nuggets that I frequently share with my online peeps.

The purpose of this email was to solicit me to advertise in the print magazine. Here was the selling pitch:

Reasons you should advertise [...]

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April 2nd, 2012 | Tags: , , , , , , , , , , , , , | Category: advertising, book marketing, business marketing advice, Debbie Elicksen, Fundraising, Internet, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, media, online marketing tips, social media marketing plan, social network marketing, viral marketing | Comments are closed

Street Art: The Quiet Revolution

A fascinating report on Al Jazeera’s Listening Post reported that street art is a clue to how a population is feeling.

Long before the Arab Spring erupted, before there were physical actions in Bahrain and Libya, graffiti waged its own quiet revolution to spread its media directly to the people on the street. When Internet [...]

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February 18th, 2012 | Category: Al Jazeera, book publishing tips, citizen journalism, Debbie Elicksen, graffiti, journalism, Listening Post, manuscript development, media, motivation, publishing, Publishing Media Creative Incorporated, publishing tips, self-publishing, social media consultant, social media marketing, social media marketing plan, social media marketing services, social media services, social media strategy, social network marketing, street art, viral marketing, writing | Comments are closed

Don’t Assume

I received an interesting email tonight from a passing acquaintance who wants me to like her Facebook page.

While Facebook allows you to send out requests to your followers to follow your page (or blog) — and I admit I have used that in the past — is it me or does it seem rather [...]

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February 17th, 2012 | Category: book marketing, book publishing, book publishing tips, bookpublishing process, bookpublishingmember.com, business marketing advice, Debbie Elicksen, digital books, e-reader, find a book publisher, getting a book published, how to publish a book, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, media, online marketing tips, publish your book, publishing, Publishing Media Creative Incorporated, publishing tips, self-publishing, Seth Godin, social media consultant, social media marketing, social media marketing plan, social media marketing services, social media services, social media strategy, social network marketing, viral marketing, writing and publishing a book | Comments are closed

You Don’t Have To Own Apple To Be Influenced By Steve Jobs

I was on my living room couch updating my Facebook from my Asus Eee Pad tablet when I saw a posting that Steve Jobs had died.

There are no Apple products in my possession, but Jobs was someone who interested me for his visionary leadership, how he trumped the conventional and made unconventional a household [...]

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October 6th, 2011 | Category: Apple, citizen journalism, Debbie Elicksen, digital books, e-reader, Freelance Communications, journalism, Kindle, Mac, marketing plan, marketing strategy, marketing tips, marketing tools, media, online marketing tips, publishing, self-publishing, social media marketing, social media marketing plan, social media marketing services, social media strategy, Steve Jobs, viral marketing, writing and publishing a book | Comments are closed

Seeing Is Relevance

“If your customers don’t see you, you are effectively no longer relevant.” Kris Kiler

If it looks like the economy is heading for the crapper, you’re right. If you think you can ride the storm by showing resilience, you’re right.

I can tell you first-hand that whatever you believe [...]

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August 8th, 2011 | Category: book marketing, book publishing, book publishing tips, business marketing advice, Debbie Elicksen, Freelance Communications, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, motivation, social media consultant, social media marketing, social media marketing plan, social media marketing services, social media services, social media strategy, social network marketing, viral marketing, writing and publishing a book | Comments are closed

The Patience of a Gnat

Das Auto is a brilliant advertiser. Weeks before the Super Bowl and the “official” launch, this ad was pre-launched on YouTube and went viral overnight to the tune of about one million. The DAY after Super Bowl, the views more than doubled. Today the ad keeps growing in hits. Check out the numbers today.

Go [...]

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July 27th, 2011 | Category: book marketing, book publishing, bookpublishing process, bookpublishingmember.com, Debbie Elicksen, Freelance Communications, getting a book published, how to publish a book, manuscript development, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, media, motivation, online marketing tips, publish your book, publishing, publishing tips, self-publishing, social media consultant, social media marketing, social media marketing plan, social media marketing services, social media services, social media strategy, social network marketing, Uncategorized, viral marketing, writing, writing a book, writing and publishing a book | Comments are closed

If Wikipedia Were A Book, It Would Be 2.25 Million Pages Long

The latest video from my new media mentor, Erik Qualman.

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June 12th, 2011 | Category: book marketing, book publishing, book publishing tips, Debbie Elicksen, Erik Qualman, Freelance Communications, journalism, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, media, online marketing tips, publish your book, social media consultant, social media marketing, social media marketing plan, social media marketing services, social media services, social media strategy, social network marketing, viral marketing | Comments are closed

A Press Release That Caught My Attention

Plan Your Ultimate July 1 Barbecue with a New Wine Mobile App

Game-changing technology allows you to instantly scan 150,000 wines in the liquor store

Toronto, May 12, 2011 – A new free mobile application will change the way Canadian wine lovers find, buy and enjoy wine this summer. The Natalie MacLean Wine Picks & [...]

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May 13th, 2011 | Category: bookpublishingmember.com, business marketing advice, Debbie Elicksen, Freelance Communications, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, media, Natalie MacLean, online marketing tips, social media consultant, social media marketing, social media marketing plan, social media marketing services, social media services, social media strategy, social network marketing, viral marketing, wine | Comments are closed

New Media Was Made for Fiction Writers

This is the coolest example I’ve seen so far on how fiction writers can bring their characters not only to life on a page, but in reality.

Check out this Case Study Example of The Three Little Pigs.

I have to give thanks to Author Jeff Buick for pointing this site out to me. [...]

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March 28th, 2011 | Category: book marketing, book publishing, book publishing tips, bookpublishing process, bookpublishingmember.com, business marketing advice, Canada's Publishing Expert, Debbie Elicksen, Freelance Communications, getting a book published, how to publish a book, marketing tips, marketing tools, media, online marketing tips, publish your book, publishing, publishing tips, self-publishing, social media consultant, social media marketing, social media marketing plan, social media marketing services, social media services, social media strategy, social network marketing, Uncategorized, viral marketing, writing and publishing a book | Comments are closed

Are You Connected or Disconnected?

Lady Gaga, Madonna, and Justin Bieber: truly the most brilliant marketing minds of the moment. Before you balk, Bieber has this many Facebook followers: 21,491,928; Gaga: 28,536,636; and Madonna only has 4,146,423. They are all brilliant at connecting with their audience (Gaga sent pizza and water out to long lineups of people who were camped [...]

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February 18th, 2011 | Category: book marketing, book publishing tips, business marketing advice, Debbie Elicksen, Freelance Communications, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, online marketing tips, publishing tips, social media marketing, social media marketing plan, social media marketing services, social media strategy, social network marketing, Uncategorized, viral marketing, writing and publishing a book | Comments are closed
 
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