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Advertising Reality Check

I just received an email from a magazine to which I do receive its e-newsletter — and it does provide many great nuggets that I frequently share with my online peeps.

The purpose of this email was to solicit me to advertise in the print magazine. Here was the selling pitch:

Reasons you should advertise [...]

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The World Is Our Living Room

Here is my friend Francisco delivering a Toastmasters’ speech to his local chapter, but also sharing it worldwide.

Why is this significant? Viewing this video will open the door to many possibilities. We can create and participate in virtual events without having to leave the confines of our homes.

Francisco and I only met in [...]

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Don’t Assume

I received an interesting email tonight from a passing acquaintance who wants me to like her Facebook page.

While Facebook allows you to send out requests to your followers to follow your page (or blog) — and I admit I have used that in the past — is it me or does it seem rather [...]

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My Publishing Guru

Seth Godin has it going on. He lands in my inbox every morning, sometimes twice a day, and he provides great insight and real meat on how to connect with people and market intelligently.

His books are genius. The last one I bought, We Are All Weird, took me two clicks to receive it in [...]

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Perspective

What does success mean?

What is art?

What is good music?

What is entertainment?

What is a great car?

What is the best restaurant in the city?

What is the best TV show?

What is the most important issue?

What is perfection?

Ask these questions to 20 different people and you will get 20 different [...]

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You Don’t Have To Own Apple To Be Influenced By Steve Jobs

I was on my living room couch updating my Facebook from my Asus Eee Pad tablet when I saw a posting that Steve Jobs had died.

There are no Apple products in my possession, but Jobs was someone who interested me for his visionary leadership, how he trumped the conventional and made unconventional a household [...]

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The Patience of a Gnat

Das Auto is a brilliant advertiser. Weeks before the Super Bowl and the “official” launch, this ad was pre-launched on YouTube and went viral overnight to the tune of about one million. The DAY after Super Bowl, the views more than doubled. Today the ad keeps growing in hits. Check out the numbers today.

Go [...]

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What You Need To Know About Creating Wikipedia Pages

This is from Rita Risser, who posted this in the July15, 2011 edition of SpeakerNet News.

Many of us would like to have our own Wikipedia page, but there are protocols for submitting. Here’s a warning from Rita, which was directed to professional speakers, but her message also applies to anyone:

“As [...]

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If Wikipedia Were A Book, It Would Be 2.25 Million Pages Long

The latest video from my new media mentor, Erik Qualman.

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Your Book and Your Reader Should Sync

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