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Advertising Reality Check

I just received an email from a magazine to which I do receive its e-newsletter — and it does provide many great nuggets that I frequently share with my online peeps.

The purpose of this email was to solicit me to advertise in the print magazine. Here was the selling pitch:

Reasons you should advertise [...]

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April 2nd, 2012 | Tags: , , , , , , , , , , , , , | Category: advertising, book marketing, business marketing advice, Debbie Elicksen, Fundraising, Internet, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, media, online marketing tips, social media marketing plan, social network marketing, viral marketing | Comments are closed

The World Is Our Living Room

Here is my friend Francisco delivering a Toastmasters’ speech to his local chapter, but also sharing it worldwide.

Why is this significant? Viewing this video will open the door to many possibilities. We can create and participate in virtual events without having to leave the confines of our homes.

Francisco and I only met in [...]

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March 28th, 2012 | Tags: , , , , , , , , , , , , | Category: book publishing tips, business marketing advice, Cynthia K. Seymour, Debbie Elicksen, Education, Francisco Jose Palacio, Internet, marketing strategy, marketing tips, marketing tools, media, online marketing tips, publishing, Publishing Media Creative Incorporated, publishing tips, social media marketing, social media strategy, social network marketing, SocialChat, Spreecast, Susy Rosado, Toastmasters, Tonya Scholz, viral marketing | Comments are closed

Don’t Assume

I received an interesting email tonight from a passing acquaintance who wants me to like her Facebook page.

While Facebook allows you to send out requests to your followers to follow your page (or blog) — and I admit I have used that in the past — is it me or does it seem rather [...]

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February 17th, 2012 | Category: book marketing, book publishing, book publishing tips, bookpublishing process, bookpublishingmember.com, business marketing advice, Debbie Elicksen, digital books, e-reader, find a book publisher, getting a book published, how to publish a book, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, media, online marketing tips, publish your book, publishing, Publishing Media Creative Incorporated, publishing tips, self-publishing, Seth Godin, social media consultant, social media marketing, social media marketing plan, social media marketing services, social media services, social media strategy, social network marketing, viral marketing, writing and publishing a book | Comments are closed

Perspective

What does success mean?

What is art?

What is good music?

What is entertainment?

What is a great car?

What is the best restaurant in the city?

What is the best TV show?

What is the most important issue?

What is perfection?

Ask these questions to 20 different people and you will get 20 different [...]

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January 4th, 2012 | Category: book marketing, book publishing, book publishing tips, bookpublishing process, business marketing advice, Canada's Publishing Expert, Debbie Elicksen, digital books, Freelance Communications, getting a book published, how to publish a book, manuscript development, marketing advice, marketing strategy, marketing tips, marketing tools, media, online marketing tips, publishing tips, self-publishing, social media marketing, social media strategy, viral marketing, writing, writing a book, writing and publishing a book | Comments are closed

You Don’t Have To Own Apple To Be Influenced By Steve Jobs

I was on my living room couch updating my Facebook from my Asus Eee Pad tablet when I saw a posting that Steve Jobs had died.

There are no Apple products in my possession, but Jobs was someone who interested me for his visionary leadership, how he trumped the conventional and made unconventional a household [...]

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October 6th, 2011 | Category: Apple, citizen journalism, Debbie Elicksen, digital books, e-reader, Freelance Communications, journalism, Kindle, Mac, marketing plan, marketing strategy, marketing tips, marketing tools, media, online marketing tips, publishing, self-publishing, social media marketing, social media marketing plan, social media marketing services, social media strategy, Steve Jobs, viral marketing, writing and publishing a book | Comments are closed

Sales Of Printed Books Through Bookstores Are Declining

I just received the latest version of Brian Jud’s Book Marketing Matters Volume 10, Issue 17, Number 231 August 22, 2011 and couldn’t resist sharing a part of one of his postings.

 

This image was taken from a video of a train (center of the image) moving through a marketplace in India. You can [...]

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August 22nd, 2011 | Category: book marketing, book publishing, book publishing tips, bookpublishingmember.com, business marketing advice, Debbie Elicksen, Freelance Communications, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, publishing tips, viral marketing, writing and publishing a book | Comments are closed

Seeing Is Relevance

“If your customers don’t see you, you are effectively no longer relevant.” Kris Kiler

If it looks like the economy is heading for the crapper, you’re right. If you think you can ride the storm by showing resilience, you’re right.

I can tell you first-hand that whatever you believe [...]

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August 8th, 2011 | Category: book marketing, book publishing, book publishing tips, business marketing advice, Debbie Elicksen, Freelance Communications, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, motivation, social media consultant, social media marketing, social media marketing plan, social media marketing services, social media services, social media strategy, social network marketing, viral marketing, writing and publishing a book | Comments are closed

The Patience of a Gnat

Das Auto is a brilliant advertiser. Weeks before the Super Bowl and the “official” launch, this ad was pre-launched on YouTube and went viral overnight to the tune of about one million. The DAY after Super Bowl, the views more than doubled. Today the ad keeps growing in hits. Check out the numbers today.

Go [...]

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July 27th, 2011 | Category: book marketing, book publishing, bookpublishing process, bookpublishingmember.com, Debbie Elicksen, Freelance Communications, getting a book published, how to publish a book, manuscript development, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, media, motivation, online marketing tips, publish your book, publishing, publishing tips, self-publishing, social media consultant, social media marketing, social media marketing plan, social media marketing services, social media services, social media strategy, social network marketing, Uncategorized, viral marketing, writing, writing a book, writing and publishing a book | Comments are closed

The Downside of Viral

As a blog gets more popular, so do the spam attacks. It’s hard to tell which new members are spammers, but it is clear which comments on blog posts are spam.

I am cleaning off those “infected” posts as quickly as possible, but hopefully by now, most people surfing through the Internet can recognize [...]

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June 26th, 2011 | Category: marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, social media marketing, social media marketing services, social media services, social media strategy, social network marketing, viral marketing, writing and publishing a book | Comments are closed

If Wikipedia Were A Book, It Would Be 2.25 Million Pages Long

The latest video from my new media mentor, Erik Qualman.

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June 12th, 2011 | Category: book marketing, book publishing, book publishing tips, Debbie Elicksen, Erik Qualman, Freelance Communications, journalism, marketing advice, marketing plan, marketing strategy, marketing tips, marketing tools, media, online marketing tips, publish your book, social media consultant, social media marketing, social media marketing plan, social media marketing services, social media services, social media strategy, social network marketing, viral marketing | Comments are closed
 
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